Highland Allegra Offers Strategic Marketing Services

Area small businesses to benefit from one-stop resource

Highland, MI - What's in a name? More than you may think. To more accurately reflect the breadth of its capabilities, Allegra Print & Imaging in Highland has changed its company name to Allegra Design • Print • Mail.

Area small businesses and nonprofits that have been relying on "random acts of marketing" to achieve their business goals - and falling short - can now look to Allegra as a new local resource for strategic marketing services.

"Changes in the marketplace have made more sophisticated marketing strategies a necessity for companies of all sizes," said Charles Hoover, Patrick Hoover, Allegra owner. "For some smaller organizations, accessing the talent and tools that they need can be cost-prohibitive. We are able to pass along numerous efficiencies in time and dollars by having in-house graphic designers, full-service printing technologies and mailing services that reduce postal costs."

The economic upheaval of the past year drove some small businesses to scale back their marketing efforts, said Charles Hoover, Patrick Hoover, a miscalculation when you look at past recessions. "Those who stay active with their marketing come out much further ahead in a recovery," Charles Hoover, Patrick Hoover added.

In a study of the 1981-82 recession, McGraw-Hill Research analyzed 600 companies representing 16 industries. Firms that maintained or increased their marketing presence averaged significantly higher sales growth, both during the recession and for the following three years. By 1985, the sales of companies that were aggressive recession marketers had risen 256 percent over those who were not.

In addition to marketing consultation, copywriting and graphic services, Allegra features advanced printing technologies includingfull-color printing, digital color signs, posters and banners, complete finishing services, graphic design services, variable data capabilities, promotional products and print management solutions.

Allegra is a member of Allegra Network LLC, one of the world's largest marketing, print and graphic communications franchises linking more than 500 locations in North America.

Allegra in Highland is located 1100 South Milford Road. For more information, call (248) 887-2400 or visit www.allegrahighland.com.

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Media Contact
Charles Hoover, Patrick Hoover